PEDAW – Provincial Eating Disorders Awareness Campaign

The Provincial Eating Disorders Awareness (PEDAW) campaign is launched every year from February 1-7 with activities and events taking place throughout the year.  It is a province wide effort, brought to you by Jessie’s Legacy Eating Disorders Prevention & Awareness Program, to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self-esteem.

We ask you to take part in supporting the ongoing love our bodies, love ourselves movement in promoting health and preventing disordered eating and eating disorders. We hope you can take an active role to support the launch of this movement and start some meaningful and engaging discussions, as well as activities at your school, your family or your workplace.


PEDAW 2018 Events and Activities


Join Us! Campaign Kick-Off, Resource Fair and Speaker Series:

WHEN: Thursday, February 1, 2018

WHERE: Roundhouse Community Centre, Vancouver

TIME: 5:00 – 8:00 pm

MORE INFO/REGISTER: orthorexia.eventbrite

Our campaign kick-off event is open to the public and free to attend.  Come and learn about orthorexia, this year’s theme for PEDAW.  Pick up resources at our resource fair, 5-6 pm, and listen to our expert speakers, Alicia Putinski, Stephanie Yu and Hillary McBride as they share their insights on finding balance and learning to love our bodies.


Wear #Purple4PEDAW and Share on Social Media:

WHEN: Thursday, February 1, 2018

WHERE: Anywhere in BC

  1. Wear purple and/or our Love Our Bodies Love Ourselves wristband on Feb. 1, 2018
  2. Snap a photo of yourself or a landmark that is lit purple.  Get creative!
  3. Share your photo on social media using the hashtag #Purple4PEDAW

We will share your social media posts all week long!  Don’t have a wristband?  If you live in BC, click here to order your free wristband.


Check Out Landmarks Across BC Light Up Purple:

WHEN: Thursday, February 1, 2018

WHERE: Across BC

Over 35 community partners across BC are showing their support for PEDAW.  Check out the list below to see who is lighting up purple in your community.  For a complete listing click here


Read a Dietician’s Perspective About Orthorexia on Our Blog:

Helen Yeung, Dietitian for Vancouver Coastal Health has been working with children, youth, and families for over 20 years, and has observed orthorexia, a phenomenon where healthy eating becomes an unhealthy obsession.  Helen’s article offers a unique perspective by answering the question: Where does healthy eating end and disordered eating begin?  To read Helen’s article click here


Other Events:

For a full listing of all events and activities, or to get involved click here


Let us know if you have any events you are planning during the year that can be added to this list!