PEDAW – Provincial Eating Disorders Awareness Campaign

The Provincial Eating Disorders Awareness (PEDAW) campaign is launched every year from February 1-7 with activities and events taking place throughout the year.  It is a province-wide effort, brought to you by Jessie’s Legacy Eating Disorders Prevention & Awareness, a program of Family Services of the North Shore, to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self-esteem.

We hope you can take an active role to support the launch of this movement and start some meaningful and engaging discussions, as well as activities at your school, with your family or at your workplace.



PEDAW 2020 Events and Activities

Eating Disorders Can’t Afford to Wait: Prevention Starts At Home Toolkit


We have created a social media toolkit to share key messages from our Raising Kids with a Healthy Body Image resource. Get your printable copy here!


Click on each image to download, save, and share on your social media.

We encourage you to use our captions or share your own! Be sure to use our hashtags #ShowPurpleLove #EDAW2020 and tag @loveourbodies to help spread the message.




Do: Involve your children in planning, preparing, and tasting meals. 



Involving your child in the preparation process helps build their independence, engagement, and curiosity. Encourage them to pick out a new fruit or vegetable to try!









Do: Eat together as a family as often as possible.



Family mealtimes provide a great opportunity to not only to develop healthy eating patterns but to role model a relaxed attitude towards eating and the enjoyment of eating a varied and balanced diet.







Do: Turn off all distractions during mealtimes, use this time to connect and talk. 



Use mealtimes as an opportunity to talk as a family. Be curious about your child’s emotional wellbeing rather than only focusing on how much or how little your child is eating.








Do: Be mindful about not commenting on your own body or others’ bodies in front of kids. 



What children hear about body shape and weight can influence their feelings about their own bodies. Be a positive role model by demonstrating acceptance and inclusion of diversity. Your weight is not your worth!






Do: Support your child to explore physical and non-physical activities they enjoy. 



Encourage your child to play freely and explore activities that involve varied types of movement and activities that align with their interests and hobbies. Role modelling the same behaviour is more effective than explaining the benefits to your child.







Do: Encourage values not related to appearance. 



Encouraging your child to develop values like kindness and compassion for others helps them to connect their character to their self-worth rather than their appearance.







#ShowPurpleLove on February 1-7th and Share on Social Media:

WHEN: Saturday, February 1, to Friday, February 7, 2020

WHERE: Anywhere in BC

1. Wear purple and/or our Love Our Bodies Love Ourselves wristband Feb. 1, to Feb. 7, 2020

2. Snap a photo of yourself or a landmark that is lit purple.  Get creative!

3. Share your photo on social media using the hashtag #ShowPurpleLove #EDAW2020


We will share your social media posts all week long!  Don’t have a wristband?  If you live in BC, email us at to order your free wristbands.


Check Out Landmarks Across BC Light Up Purple:

WHEN: Saturday, February 1,  2020

WHERE: Across BC

Community partners across BC are showing their support for PEDAW.

1. Snap a photo of a landmark lit purple in your community

2. Share your photo on social media using the hashtag #ShowPurpleLove #EDAW2020



Thank you to all our amazing community partners who are lighting up purple!

Vancouver and lower mainland:

  • Science World at TELUS World of Science – Vancouver
  • BC Place Stadium – Vancouver
  • Convention Center Building – Vancouver
  • City Hall Building – Vancouver
  • Hard Rock Casino – Coquitlam
  • Intel Center Fire Hall – Port Moody
  • Port Moody Civic Center Brovold Room – Port Moody
  • Plaza at City Hall – Surrey
  • City Hall – North Vancouver
  • Public Library – North Vancouver
  • Cottonwood Mall (digital sign) – Chilliwack
  • Fitzsimmons Bridge – Whistler

Vancouver Island:

  • BC Royal museum – Victoria
  • BC Parliament Buildings – Victoria
  • Vancouver Island Eating Disorder Program – Victoria
  • Municipal hall – Oak Bay

Northern BC:

  • Pomeroy Sport Center – Fort St. John

BC Interior:

  • Revelstoke Performing Arts Center
  • Kelowna Community Theatre


Download our free Your Weight is Not Your Worth Poster:


Click here to downloadable a printable version of our poster

Help spread awareness by displaying this important message in your home, work, school, or community space!









Open Mic Night at Hood 29 Cafe on Main Street 

On Thursday January 30th checkout Vancouver Coastal Health Eating Disorders Program’s 3rd annual Open Mic Night ! An evening for creativity, caring, and community. Jessie’s Legacy will be supporting the event with a resource table equipped with free information and wristbands.

See event poster below for details:




Facebook Photo frame

This year, the team at Eating Disorders Nova Scotia designed a Facebook frame to use for #ShowPurpleLove #EDAW2020.


Here’s how to get it on your profile:

  1. Go to
  2. Select a frame from the menu or search for the frame you want to use.
  3. Click Use as Profile Picture to save.









Eating Disorders Association of Canada Free Webinar Thursday February 6th 2020 

Topic: Compassion for Everyone! Overcoming barriers in our patients and its role in the delivery of collaborative care.

Presented by: Dr. Josie Geller, PhD

When: Thursday January 6th at 9 am – 10 am PST

How to log in:Join Zoom Meeting Meeting ID: 834 953 540

One tap mobile +16475580588,,834953540# Canada

Dial by your location Meeting ID: 834 953 540

+1 647 558 0588 Canada


Free Panel Event in Toronto Ontario, Livestream available for BC Residents !

When: Thursday, February 6th at 4 pm – 6 pm PST

How to register:, livestream details coming soon.