Love Our Bodies Love Ourselves Events

PEDAW 2023 Events and Activities

The Provincial Eating Disorders Awareness (PEDAW) campaign is launched every year from February 1st – 7th with activities and events taking place throughout the year.  It is a province-wide effort, brought to you by Jessie’s Legacy Eating Disorders Prevention & Awareness, a program of Family Services of the North Shore, to raise awareness around prevention and early intervention of eating disorders as well as media literacy, resiliency, building healthy body image and self-esteem.

We hope you can take an active role to support the launch of this movement and start some meaningful and engaging discussions, as well as activities at your school, with your family or at your workplace.

Provincial Eating Disorders Awareness Week 2022 Press Release

Many of the risk factors that contribute to developing eating disorders are alarmingly widespread among youth and exacerbated by pandemic conditions.  These include social isolation, lack of structure, limited access to fitness and wellness supports, increased time on social media, increased exposure to diet and fitness trends and exposure to unrealistic depictions of ideal bodies. People in recovery or currently experiencing struggles with their eating or body image are also finding that these factors are worsening current symptoms, contributing to the onset of new ones, or even kickstarting a full-blown eating disorder. 

Click below to read last year’s PEDAW press release.

Provincial Eating Disorders Awareness Week 2022 Press Release

#ShowPurpleLove on February 1-7, 2023 and share on Social Media:

WHEN: February 1 to February 7, 2023

WHERE: Across B.C.

1. Wear purple and/or our Love Our Bodies, Love Ourselves wristband from Feb. 1 to Feb. 7, 2023

2. Take a photo of yourself or a landmark that is lit up in the color purple. Have fun and be creative!

3. Share your photo on social media using the hashtag #ShowPurpleLove #ShowUsYourPurple

We encourage you to use our captions or to share your own! Be sure to use our hashtags #ShowPurpleLove and #ShowUsYourPurple and tag @loveourbodies to help spread the message this year

We will share your social media posts all week long! If you would like to request a free wristband and live within BC, email us at to order your free wristbands.

Check Out Landmarks Across BC Lighting Up Purple:

WHEN: February 1 – February 7, 2023

WHERE: Across B.C.

Our community partners light up in purple every year to show their support for Provincial Eating Disorders Awareness Week!

Thank you to our 2022 community partners:

BC Parliament Buildings in Victoria, BC Place, Bloedel Conservatory, Campbell River Community Centre, Centennial Park in Fort St. John, City Hall of Vancouver, Burrard Street Bridge, Lafarge Lake in Coquitlam, Nanaimo Bastion, Surrey City Hall Plaza, City Hall of Port Moody, Port Moody Civic Centre, Revelstoke Performing Arts Centre, Canada Place, Science World at TELUS World of Science, Town of Comox, University of Northern British Columbia, District of Oak Bay, and White Rock Pier.

1. Snap a photo of a landmark lit up in purple during February 1 – 7, 2023

2. Share your photo on social media using the hashtags #ShowPurpleLove #edaw2023 and tag us @loveourbodiesloveourselves

3. Enjoy!

Download our free “Your Weight is Not Your Worth Poster” below!


Click here to downloadable a printable version of our poster

Help spread awareness by displaying this important message in your home, work, school, or community space!