PEDAW – Provincial Eating Disorders Awareness Campaign
The Jessie’s Legacy program at Family Services of the North Shore is the provincial leader for the annual Provincial Eating Disorders Awareness campaign traditionally launched the first week in February, with various initiatives taking place year round. Family Services of the North Shore collaborates with the Healthy Minds, Healthy Campuses project, Kelty Resource Centre, Looking Glass Foundation, Provincial Adult Tertiary Eating Disorders Program, St. Paul’s Hospital/Providence Health and Project True in supporting community initiatives around BC.
Our task is to provide leadership to a wide collective effort of volunteers, eating disorder professionals health care providers, counsellors, educators, social workers and individuals committed to raising awareness around the prevention, early intervention and treatment of eating disorders. This includes awareness of risk and protective factors such as resiliency, self-esteem, media literacy and body image, associated with disordered eating.
PEDAW – 2014
• The beginning of February marks the launch of the Provincial Eating Disorders Awareness (PEDAW) campaign!
• Canadian National Eating Disorder Awareness Week (February 2rd – 8th)
• February 7th: Wear Purple for PEDAW! BC Place & Science World light up purple.
Wear Purple for PEDAW!:
WHEN: Friday, February 7th, 2014
WHERE: Anywhere in BC
WHAT: Wear Purple in support of the Provincial Eating Disorders Awareness (PEDAW) campaign February 7th. Science World & BC Place will be lit up purple in support of eating disorder awareness. Tweet @loveourbodies or share photos of you wearing purple on our Facebook page: www.facebook.com/loveourbodiesloveourselves
Join our event page here: www.facebook.com/events/722953724404917
PEDAW Wristband Challenge Photos Revealed:
WHEN: Throughout the month of February
WHERE: Online at www.facebook.com/loveourbodiesloveourselves
WHAT: Individuals, organizations, even some well-known people in BC have been requesting wristbands to participate in our Wristband Photo Challenge. We plan on revealing new photos through our social media channels during the month of February. Missed the January 20th deadline to participate in the Challenge, but still want a wristband? If you live in BC, you can order one for free by emailing your name and address to: firstname.lastname@example.org
PEDAW has guest bloggers lined up to share their perspectives and insights relating to eating disorders, body image, etc. throughout the month of February.
BC Place Lights Up Purple for PEDAW!
If you’re in Vancouver, check out BC Place on February 7th to see the lights turn purple for eating disorder awareness.
Location: 777 Pacific Blvd, Vancouver, BC
Lights on in the morning approximately from 7:45am – Sunrise
Evening: approximately from 4:45pm – 11pm
Let us know if you have any events you are planning during the year that can be added to this list!
Check out what we did last year
PEDAW MEDIA EXPOSURE:
•Burnaby Now Article
•Burnaby Newsleader Article
•Kelowna Newspaper Article
•Camosun College Newspaper
VillageNow.Net (article not yet printed)
•Burnaby Now Newspaper Exposure
•Peace Arch Newspaper
•Victoria Times Colonist
www.timescolonist.com (article not yet printed)
•Capilano University Courier Newspaper
www.capilanocourier.com (article not yet printed)
•Surrey Leader Newspaper
•Maple Ridge Times Newspaper
•People’s First Radio Interview
•Jim Harrison Radio Program Interview
•CBC Radio One Interview with Mark Forsythe
•CBC Radio Interview with Gregor Craigie
•Camosun College Radio Interview
VillageNow.Net (broadcasted live)
•CTV Television Interview Minute 1:40
•Leah Bolton of JoyTV might be running a spot on one of our Flashmobs!
•Marketa Nykle wrote article for West Coast Families Magazine
•Natalie Wilson wrote two separate NEDIC blog articles
•BC Dairy Foundation website who sent out our PEDAW flyer to over 1,800 teachers
•Official PEDAW Blogs: www.loveourbodiesloveourselves.blogspot.ca
•Official PEDAW Facebook page: www.facebook.com/loveourbodiesloveourselves
•Official PEDAW Twitter: @loveourbodies