PEDAW – Provincial Eating Disorders Awareness Campaign

The Jessie’s Legacy program at Family Services of the North Shore is the provincial leader for the annual Provincial Eating Disorders Awareness campaign traditionally launched the first week in February, with various initiatives taking place year round. Family Services of the North Shore collaborates with the Healthy Minds, Healthy Campuses project, Kelty Resource Centre, Looking Glass Foundation, Provincial Adult Tertiary Eating Disorders Program, St. Paul’s Hospital/Providence Health and Project True in supporting community initiatives around BC.

Our task is to provide leadership to a wide collective effort of volunteers, eating disorder professionals health care providers, counsellors, educators, social workers and individuals committed to raising awareness around the prevention, early intervention and treatment of eating disorders. This includes awareness of risk and protective factors such as resiliency, self-esteem, media literacy and body image, associated with disordered eating.




PEDAW  – 2014

Upcoming Events:

Important dates:

• The beginning of February marks the launch of the Provincial Eating Disorders Awareness (PEDAW) campaign!

• Canadian National Eating Disorder Awareness Week (February 2rd – 8th)

• February 7th: Wear Purple for PEDAW! BC Place & Science World light up purple.

Wear Purple for PEDAW!:

WHEN: Friday, February 7th, 2014

WHERE: Anywhere in BC

WHAT: Wear Purple in support of the Provincial Eating Disorders Awareness (PEDAW) campaign February 7th. Science World & BC Place will be lit up purple in support of eating disorder awareness. Tweet @loveourbodies or share photos of you wearing purple on our Facebook page:

Join our event page here:

PEDAW Wristband Challenge Photos Revealed:

WHEN: Throughout the month of February

WHERE: Online at

WHAT: Individuals, organizations, even some well-known people in BC have been requesting wristbands to participate in our Wristband Photo Challenge. We plan on revealing new photos through our social media channels during the month of February. Missed the January 20th deadline to participate in the Challenge, but still want a wristband? If you live in BC, you can order one for free by emailing your name and address to:

Guest bloggers:

PEDAW has guest bloggers lined up to share their perspectives and insights relating to eating disorders, body image, etc. throughout the month of February.

Guest Bloggers Week 1

Guest Bloggers Week 2

Guest Bloggers Week 3

Guest Bloggers Week 4

BC Place Lights Up Purple for PEDAW!

If you’re in Vancouver, check out BC Place on February 7th to see the lights turn purple for eating disorder awareness.

Location: 777 Pacific Blvd, Vancouver, BC


Lights on in the morning approximately from 7:45am – Sunrise

Evening: approximately from 4:45pm – 11pm

Other Events

Eating Disorders Video Conference

Eating Disorders Open House


Let us know if you have any events you are planning during the year that can be added to this list!

Check out what we did last year



•Burnaby Now Article

•Burnaby Newsleader Article

•Kelowna Newspaper Article

•Kelowna Newspaper

•Camosun College Newspaper

VillageNow.Net (article not yet printed)

•Burnaby Now Newspaper Exposure

•Mission Newspaper

•Peace Arch Newspaper

•Nanaimo Newspaper

•Victoria Times Colonist (article not yet printed)

•Abbotsford Newspaper

•Capilano University Courier Newspaper (article not yet printed)

•Surrey Leader Newspaper

•Maple Ridge Times Newspaper


•People’s First Radio Interview

PEDAW Radio Interview Part 1!

PEDAW Radio Interview Part 2!

•Jim Harrison Radio Program Interview

•CBC Radio One Interview with Mark Forsythe

•CBC Radio Interview with Gregor Craigie

•Camosun College Radio Interview

VillageNow.Net (broadcasted live)


•CTV Television Interview Minute 1:40

•Leah Bolton of JoyTV might be running a spot on one of our Flashmobs!

Blogs/Online Exposure

•Marketa Nykle wrote article for West Coast Families Magazine

•Natalie Wilson wrote two separate NEDIC blog articles

•BC Dairy Foundation website who sent out our PEDAW flyer to over 1,800 teachers

•Official PEDAW Blogs:

•Official PEDAW Facebook page:

•Official PEDAW Twitter: @loveourbodies